When talk in the broadcast industry turns to marketing
and promotion, Doug Harris' name inevitably comes to mind as
an acknowledged leader in the field. Since 1983, Harris has
been working his special magic around the world, creating powerful,
promotions-driven ratings and revenue plans for stations of
virtually every format. His ability to keep consumers entertained
and advertisers happy has endeared him to programmers and sales
managers alike, and his talent for blending the needs of sales
with those of programming is legendary. Now, as President of
Creative Animal International and Chief Creative Officer for
Noisemaker Communications, Harris enjoys an elite position in
the broadcast community, with an international reputation for
innovative, clutter-busting marketing campaigns for a wide variety
of clients.
A former Billboard Magazine Marketing Director of the Year and
a cutting-edge creative director during his agency years at
CRN International in Connecticut, Harris has provided creative
input on campaigns for a variety of Fortune 500 companies, including
M&M/Mars, Chrysler, Kraft-General Foods, Nestle, Lipton, and
Pilot Pen. His current client list includes radio and television
stations around the world as well as a number of public and
private sector companies. Additionally, his syndicated movie
reviews are heard and seen online for radio stations in the
US.
Doug Harris' practice of doing things before his competitors
and his proven ability to out-think, rather than out-spend them,
earned him the respect of marketing professionals around the
world. In the last decade, he has addressed broadcast groups
in twenty-fix foreign countries on five continents. His professional
accolades include numerous ADDY's, three Promax Gold Medallion
Awards for Marketing Excellence, and listings in WHO's WHO IN
ENTERTAINMENT and OUTSTANDING YOUNG MEN OF AMERICA.
In 2003, Doug Harris commemorated his twentieth year in broadcasting
by giving the opening address at the National Association of
Broadcasters-Europe in London. In November 2005, Harris once
again addressed Europe's top broadcasters at the NAB-Europe
in Athens. It was his eighth consecutive appearance for that
group in as many years. In 2009, Doug Harris will make his fifth
appearance at Canadian Music Week, his sixth address to an international
gathering of Promax members, and conduct his first workshops
in Croatia and Bulgaria.