Keeping up with the demand for client-driven, value-added promotions can be a daunting task. In this session, Doug shares his secrets for creating sales-oriented promotions that satisfy the client,
the listener and your station.
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The three advantages your sales promotions should have over non-sponsored promotions
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The four types of retail promotions
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The four steps to designing a sales promotion
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The four questions your Account Executive must ask before you can begin
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Why great ratings aren't enough
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Your best defense against bad sales promotions
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How to make money from the "Halo Effect"
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Ten things you can sell instead of a sales promotion
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20 things you can offer clients instead of remote broadcasts
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10 valuable things your clients can contribute in addition to (or instead of) cash
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How to control the entire process (rather than allowing the Sales Department to control it)
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Marketing to the Influencer, not to the Purchaser
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How to make a big impact by giving away small amounts of money
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How to take charge and set the rules of all your sales promotions
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How to place a dollar value on all aspects of your sales promotions
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Sales Promotion Worksheet to present your idea to the sales executive and ultimately to the client
"I can actually organize my Sales Department with these new techniques."
"Great ideas for interacting with the Sales Department."
"This will make my life easier and our sales promotions better!"
"In a sales-driven station, you must work with the Sales team and still remain in control. Doug gave us smooth ideas on how to make it work."
"Good info to help Sales understand how to make a successful promotion!"
"Really simplified what can become a complicated and confusing exercise. An incredible list of resources!"
