When a luncheon speaker at the NAB-Europe made a last minute cancellation, conference organizers asked Doug Harris to fill in by sharing the secrets of effective broadcasters…as he interpreted them. From his
notes at that luncheon in Belgium, Doug Harris created his Ten Commandments for Broadcast Success, a set of guidelines for broadcasters who want to generate top performance from their people and their properties. Combining elements of
his signature "Unleashing the Creative Animal in You" and "Developing Your Twelve Month Promotional Attack" sessions, Harris has compiled a simple but comprehensive set of instructions adaptable to any broadcast situation. They don't
have the same impact as the clay tablets, but Doug Harris' Ten Commandments for Broadcast Success are perfect for today's competitive, consolidated broadcast world.
