As revenue and ratings goals rise and operating budgets shrink, the pressure on broadcasters to come up with fresh, new ideas has never been greater. Whether it's an account executive
soliciting a customized promotion for a demanding client or programmer seeker a new way to engage the station's audience, it seems that someone is always dipping into the idea pool for The Big One.
During this laboratory style examination of the "science" of creativity, a former broadcast promotions director turned agency creative director turned idea wrangler shares his
proven methods for stimulating creative thought in individuals and organizations. With a dose of escapism and a touch of music therapy, Doug Harris will explain you the two founding principles of creativity,
present an amazingly simple four step process for generating ideas, and at least 33 tips on how you can ignite your creative spark TODAY. And as a bonus, Harris will reveal his favorite resources for stealing
promotional ideas.
