01. 25 New Clutter Busting Sales Promotion Ideas
02. 18 Ideas Guaranteed To Get Ratings, Make Money, And Help You Lose Weight Effortlessly
03. Your Blueprint For An Inforgetable Station Promotion
04. Bigger & Better Event Marketing
05. Building The Perfect Sales Promotion
06. Cars, Bars & Other Retail Nightmares
07. Earning A Place In The Consumer's Memory
08. How To Generate An Endless Stream Of Press And Publicity For Your Radio Station
09. Good Copy, Great Spot
10. How To Develop Your 12-Month Promotion Attack
11. How To Steal Your Next Idea
12. Radio Promotion Rules Of The Road
13. Stalking The Retail Customer
14. Start With A Happy Shirt: 33 Tips For Creative Arousal
15. Ten New Things That Grabbed My Attention
16. Ten Ways To Market Without A Budget
17. The Sales Promotion Bill Of Rights
18. The Ten Commandments For Broadcast Success
19. Trendspotting For Dummies
20. Unleashing The Creative Animal In You
Your Blueprint For An Inforgetable Station Promotion

In observance of his twentieth year in broadcasting, Doug Harris reviewed two decades of broadcast promotions in his portfolio and analyzed their success. After weeks of research and study, a pattern of behaviors and practices appeared that Harris has fashioned into his own, proprietary system for creating, developing, and executing unforgettable promotions. In the space of one hour, Harris explains his 29 step process in painstaking detail and promises that broadcasters who adhere to it will not fail!

Doug's proven, 29-step process for creating the perfect promotion, customized for your station
A detailed checklist for evaluating the impact of your promotion on Sales and Programming
14 different “calls-to-action” with which to engage listeners
An easy-to-execute exercise to determine possible revenue sources
The key to selecting the opening lines of your sales pitch, promo announcement, and press release
A test to determine if your promotion is too complicated or potentially confusing
The “promotional post mortem” that you must perform to analyze and document your success

"Outstanding insights!"

"Amazing creative process!"

"I can't believe I was able to create a complete Promotion in just 10 minutes!"

"This will help a lot!"

"Very helpful, specific steps to follow and items to think about when putting together a promotion."

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