Your Blueprint For An Inforgetable Station Promotion
In observance of his twentieth year in broadcasting, Doug Harris reviewed two decades of broadcast promotions in his portfolio and analyzed their success. After weeks of research and study,
a pattern of behaviors and practices appeared that Harris has fashioned into his own, proprietary system for creating, developing, and executing unforgettable promotions. In the space of one hour, Harris explains his
29 step process in painstaking detail and promises that broadcasters who adhere to it will not fail!
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Doug's proven, 29-step process for creating the perfect promotion, customized for your station
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A detailed checklist for evaluating the impact of your promotion on Sales and Programming
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14 different “calls-to-action” with which to engage listeners
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An easy-to-execute exercise to determine possible revenue sources
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The key to selecting the opening lines of your sales pitch, promo announcement, and press release
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A test to determine if your promotion is too complicated or potentially confusing
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The “promotional post mortem” that you must perform to analyze and document your success
"Outstanding insights!"
"Amazing creative process!"
"I can't believe I was able to create a complete Promotion in just 10 minutes!"
"This will help a lot!"
"Very helpful, specific steps to follow and items to think about when putting together a promotion."
