Portfolio:
01. 25 New Clutter Busting Sales Promotion Ideas
02. 18 Ideas Guaranteed To Get Ratings, Make Money, And Help You Lose Weight Effortlessly
03. Your Blueprint For An Inforgetable Station Promotion
04. Bigger & Better Event Marketing
05. Building The Perfect Sales Promotion
06. Cars, Bars & Other Retail Nightmares
07. Earning A Place In The Consumer's Memory
08. How To Generate An Endless Stream Of Press And Publicity For Your Radio Station
09. Good Copy, Great Spot
10. How To Develop Your 12-Month Promotion Attack
11. How To Steal Your Next Idea
12. Radio Promotion Rules Of The Road
13. Stalking The Retail Customer
14. Start With A Happy Shirt: 33 Tips For Creative Arousal
15. Ten New Things That Grabbed My Attention
16. Ten Ways To Market Without A Budget
17. The Sales Promotion Bill Of Rights
18. The Ten Commandments For Broadcast Success
19. Trendspotting For Dummies
20. Unleashing The Creative Animal In You
Stalking The Retail Customer

In this idea-filled session devoted to generating retail traffic, Doug will show you in intricate detail exactly what it takes to drive people into stores. And he'll give you special instruction on how to deal with the most demanding "problem" clients!

How to turn your remotes and on-site events into spectacular attractions
Questions to ask the Program Director and Sales Manager before you sell retail promotions
12 keys to designing retail promotions for maximum success
The 12 things you must do before, during, and after a retail promotion
How to manage the flow of information from the client to the sales executive to the air personality
How one phone call can predict the success or failure of your promotion

"Very good promo ideas, refreshing perspective on remote broadcasts!"

"Can't wait to use some of these great ideas! Thank you!"

"These ideas ROCK and are easy to adapt to my station."

"Great ideas - ready to implement!"

"I really appreciate ideas that I can put into action right away. Thanks!"

"Amazing ideas! Canít wait to put these to use."


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