In this idea-filled session devoted to generating retail traffic, Doug will show you in intricate detail exactly what it takes to drive people into stores. And he'll give you special
instruction on how to deal with the most demanding "problem" clients!
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How to turn your remotes and on-site events into spectacular attractions
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Questions to ask the Program Director and Sales Manager before you sell retail promotions
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12 keys to designing retail promotions for maximum success
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The 12 things you must do before, during, and after a retail promotion
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How to manage the flow of information from the client to the sales executive to the air personality
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How one phone call can predict the success or failure of your promotion
"Very good promo ideas, refreshing perspective on remote broadcasts!"
"Can't wait to use some of these great ideas! Thank you!"
"These ideas ROCK and are easy to adapt to my station."
"Great ideas - ready to implement!"
"I really appreciate ideas that I can put into action right away. Thanks!"
