01. 25 New Clutter Busting Sales Promotion Ideas
02. 18 Ideas Guaranteed To Get Ratings, Make Money, And Help You Lose Weight Effortlessly
03. Your Blueprint For An Inforgetable Station Promotion
04. Bigger & Better Event Marketing
05. Building The Perfect Sales Promotion
06. Cars, Bars & Other Retail Nightmares
07. Earning A Place In The Consumer's Memory
08. How To Generate An Endless Stream Of Press And Publicity For Your Radio Station
09. Good Copy, Great Spot
10. How To Develop Your 12-Month Promotion Attack
11. How To Steal Your Next Idea
12. Radio Promotion Rules Of The Road
13. Stalking The Retail Customer
14. Start With A Happy Shirt: 33 Tips For Creative Arousal
15. Ten New Things That Grabbed My Attention
16. Ten Ways To Market Without A Budget
17. The Sales Promotion Bill Of Rights
18. The Ten Commandments For Broadcast Success
19. Trendspotting For Dummies
20. Unleashing The Creative Animal In You
How To Steal Your Next Idea

As revenue and ratings goals rise and operating budgets shrink, the pressure on broadcasters to come up with fresh, new ideas has never been greater. Whether it's an account executive soliciting a customized promotion for a demanding client or programmer seeker a new way to engage the station's audience, it seems that someone is always dipping into the idea pool for The Big One.

During this laboratory style examination of the "science" of creativity, a former broadcast promotions director turned agency creative director turned idea wrangler shares his proven methods for stimulating creative thought in individuals and organizations. With a dose of escapism and a touch of music therapy, Doug Harris will explain you the two founding principles of creativity, present an amazingly simple four step process for generating ideas, and at least 33 tips on how you can ignite your creative spark TODAY. And as a bonus, Harris will reveal his favorite resources for stealing promotional ideas.

book this workshop | next workshop | previous workshop