01. 25 New Clutter Busting Sales Promotion Ideas
02. 18 Ideas Guaranteed To Get Ratings, Make Money, And Help You Lose Weight Effortlessly
03. Your Blueprint For An Inforgetable Station Promotion
04. Bigger & Better Event Marketing
05. Building The Perfect Sales Promotion
06. Cars, Bars & Other Retail Nightmares
07. Earning A Place In The Consumer's Memory
08. How To Generate An Endless Stream Of Press And Publicity For Your Radio Station
09. Good Copy, Great Spot
10. How To Develop Your 12-Month Promotion Attack
11. How To Steal Your Next Idea
12. Radio Promotion Rules Of The Road
13. Stalking The Retail Customer
14. Start With A Happy Shirt: 33 Tips For Creative Arousal
15. Ten New Things That Grabbed My Attention
16. Ten Ways To Market Without A Budget
17. The Sales Promotion Bill Of Rights
18. The Ten Commandments For Broadcast Success
19. Trendspotting For Dummies
20. Unleashing The Creative Animal In You
The Ten Commandments For Broadcast Success

When a luncheon speaker at the NAB-Europe made a last minute cancellation, conference organizers asked Doug Harris to fill in by sharing the secrets of effective broadcasters…as he interpreted them. From his notes at that luncheon in Belgium, Doug Harris created his Ten Commandments for Broadcast Success, a set of guidelines for broadcasters who want to generate top performance from their people and their properties. Combining elements of his signature "Unleashing the Creative Animal in You" and "Developing Your Twelve Month Promotional Attack" sessions, Harris has compiled a simple but comprehensive set of instructions adaptable to any broadcast situation. They don't have the same impact as the clay tablets, but Doug Harris' Ten Commandments for Broadcast Success are perfect for today's competitive, consolidated broadcast world.

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