01. 25 New Clutter Busting Sales Promotion Ideas
02. 18 Ideas Guaranteed To Get Ratings, Make Money, And Help You Lose Weight Effortlessly
03. Your Blueprint For An Inforgetable Station Promotion
04. Bigger & Better Event Marketing
05. Building The Perfect Sales Promotion
06. Cars, Bars & Other Retail Nightmares
07. Earning A Place In The Consumer's Memory
08. How To Generate An Endless Stream Of Press And Publicity For Your Radio Station
09. Good Copy, Great Spot
10. How To Develop Your 12-Month Promotion Attack
11. How To Steal Your Next Idea
12. Radio Promotion Rules Of The Road
13. Stalking The Retail Customer
14. Start With A Happy Shirt: 33 Tips For Creative Arousal
15. Ten New Things That Grabbed My Attention
16. Ten Ways To Market Without A Budget
17. The Sales Promotion Bill Of Rights
18. The Ten Commandments For Broadcast Success
19. Trendspotting For Dummies
20. Unleashing The Creative Animal In You
Start With A Happy Shirt: 33 Tips For Creative Arousal

Is creativity a gift? Are creative people simply "born that way" or can people be "trained" to be creative? Doug Harris believes that everyone possesses creative muscles, and he's come up with a list of 33 ways to exercise those muscles. Using a combination of "release" and "inspiration" as the foundation for his presentation, Harris offers a list of free information resources, provides tips on integrating creative time into your daily schedule, and suggests ways to turn any office into a supportive and creative environment. He'll also tackle creativity-busters like procrastination, limited budgets, and the demands of bosses and clients while sharing his secret way to "escape" from pressure without leaving the office.

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