September 11th. Wartime coverage on CNN. The Tsunami disaster. Has the public seen and heard EVERYTHING? How does a contemporary marketer capture the interest of today's consumers, and keep their
attention long enough to sell them? With a respectful nod to Ries and Trout, Doug Harris explores the dynamics of getting attention in today's marketplace while delivering a compelling advertising message. Learn about the
SAFO-SHRIMPS Theory of inspiring the public from the guy who gave away a breast augmentation operation as a morning show prize, rented the Astrodome for a charity softball game, and who once claimed Haley's Comet as Texas
sovereign territory.
•
The power of emotion
•
The secret to effective advertising explained in a single sentence
•
How a "bigger and better deal" can help you lure listeners and viewers
•
The 11 emotional themes that attract consumers like a magnet
•
Four simple steps to help you develop your marketing plan
•
A one-word definition of "brand" that will dazzle (and enlighten) your co-workers
•
How treating your station like a political candidate can help you win in the ratings
"Thanks for the ideas! I'll make a copy of this for my Program Director!"
"New ideas and concepts - very informative!"
"Great ideas for top-of-mind positioning!"
"Finally, I've heard an explanation of branding that makes sense!"
