01. 25 New Clutter Busting Sales Promotion Ideas
02. 18 Ideas Guaranteed To Get Ratings, Make Money, And Help You Lose Weight Effortlessly
03. Your Blueprint For An Inforgetable Station Promotion
04. Bigger & Better Event Marketing
05. Building The Perfect Sales Promotion
06. Cars, Bars & Other Retail Nightmares
07. Earning A Place In The Consumer's Memory
08. How To Generate An Endless Stream Of Press And Publicity For Your Radio Station
09. Good Copy, Great Spot
10. How To Develop Your 12-Month Promotion Attack
11. How To Steal Your Next Idea
12. Radio Promotion Rules Of The Road
13. Stalking The Retail Customer
14. Start With A Happy Shirt: 33 Tips For Creative Arousal
15. Ten New Things That Grabbed My Attention
16. Ten Ways To Market Without A Budget
17. The Sales Promotion Bill Of Rights
18. The Ten Commandments For Broadcast Success
19. Trendspotting For Dummies
20. Unleashing The Creative Animal In You
How To Generate An Endless Stream Of Press And Publicity For Your Radio Station

Doug Harris has been making headlines for over twenty years and in this step-by-step workshop, he shows you how easy it is to get press coverage and publicity for station events at virtually no cost.

Why an aggressive publicity and PR effort must be part of your marketing plan
How to get your hands on a low cost, up-to-date media contact list
How to send a gift to a reporter without breaking the rules
How to write a press release that sells a radio promotion as a "visual experience"
Strategic use of credentials and VIP parking
How to react when your station gets in trouble with the press
How and when to say "No Comment!"

"Great info for those of us with no formal background in publicity and media relations!"

"Great tips!"

"PR and Publicity always seem to be forgotten in the craziness. Important stuff to know."

"Excellent tips for media relationships!"

"PR issues and suggestions were great. I wish I had some of these earlier in my career!"

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