How To Generate An Endless Stream Of Press And Publicity For Your Radio Station
Doug Harris has been making headlines for over twenty years and in this step-by-step workshop, he shows you how easy it is to get press coverage and publicity for station events at virtually no cost.
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Why an aggressive publicity and PR effort must be part of your marketing plan
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How to get your hands on a low cost, up-to-date media contact list
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How to send a gift to a reporter without breaking the rules
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How to write a press release that sells a radio promotion as a "visual experience"
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Strategic use of credentials and VIP parking
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How to react when your station gets in trouble with the press
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How and when to say "No Comment!"
"Great info for those of us with no formal background in publicity and media relations!"
"Great tips!"
"PR and Publicity always seem to be forgotten in the craziness. Important stuff to know."
"Excellent tips for media relationships!"
"PR issues and suggestions were great. I wish I had some of these earlier in my career!"
