01. 25 New Clutter Busting Sales Promotion Ideas
02. 18 Ideas Guaranteed To Get Ratings, Make Money, And Help You Lose Weight Effortlessly
03. Your Blueprint For An Inforgetable Station Promotion
04. Bigger & Better Event Marketing
05. Building The Perfect Sales Promotion
06. Cars, Bars & Other Retail Nightmares
07. Earning A Place In The Consumer's Memory
08. How To Generate An Endless Stream Of Press And Publicity For Your Radio Station
09. Good Copy, Great Spot
10. How To Develop Your 12-Month Promotion Attack
11. How To Steal Your Next Idea
12. Radio Promotion Rules Of The Road
13. Stalking The Retail Customer
14. Start With A Happy Shirt: 33 Tips For Creative Arousal
15. Ten New Things That Grabbed My Attention
16. Ten Ways To Market Without A Budget
17. The Sales Promotion Bill Of Rights
18. The Ten Commandments For Broadcast Success
19. Trendspotting For Dummies
20. Unleashing The Creative Animal In You
Ten Ways To Market Without A Budget

Budget? We ain' t got no stinking budget! So how do you maintain an audience without a dime? Doug Harris has been there and he feels your pain. He'll show you how to prepare and fight for your budget (even if you don't have one), how to promote when there are no dollars in sight, how to use OPM (Other People's Money) and OPM (Other People's Media) to generate awareness, and how to make your promotions department a PR juggernaut. Finally, he'll share ten proven marketing tactics that require little or no money to execute.

"Very informative - valuable info!"

"Great 'no money' ideas. GM will LOVE this!"

"The ideas were killer. More of them are always better. Lot's of great info and very useful!"

"Awesome ideas. I put asterisk by many as 'definitely do.' We've never had a budget so I will be using these ideas!"

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