A fundamental review of planning and budgeting tactics designed to integrate sales, programming, and promotions needs for the entire year, plus an introduction to an effective fact sheet monitoring
system. A great session for beginners with a few new tricks for advanced broadcast marketing professionals.
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How to merge the interests of Programming, Promotions and Sales with your community and your marketplace
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How to prepare an annual promotions calendar
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Budgeting maneuvers to put your Accounting Department at ease
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How to prepare months in advance for unforeseen opportunities
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A working file system to keep the Sales Department away from your front door
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How to keep everyone in the station well-informed
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A Checks & Balance system among Sales, Promotions and Programming
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Doug's proprietary Fact Sheet Monitoring System
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How to implement long-range planning sessions
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Self-inoculation against the Sales Promotion Plague
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Five ways to help you "plan for unpredictability"
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Creating your station's Bill of Rights to ensure peace among Sales, Programming and Promotions
"Great ideas, tons of information!"
"Great information and resource material!"
"Brilliant - very practical!"
"Coming from a station that is mainly sales-driven, this will relieve frustration and make us more productive. Thanks!"
"The written guideline system that includes penalties is a great idea that I'm going to implement ASAP!"
"The ideas presented already have jump-started my thinking for improvement!"
