01. 25 New Clutter Busting Sales Promotion Ideas
02. 18 Ideas Guaranteed To Get Ratings, Make Money, And Help You Lose Weight Effortlessly
03. Your Blueprint For An Inforgetable Station Promotion
04. Bigger & Better Event Marketing
05. Building The Perfect Sales Promotion
06. Cars, Bars & Other Retail Nightmares
07. Earning A Place In The Consumer's Memory
08. How To Generate An Endless Stream Of Press And Publicity For Your Radio Station
09. Good Copy, Great Spot
10. How To Develop Your 12-Month Promotion Attack
11. How To Steal Your Next Idea
12. Radio Promotion Rules Of The Road
13. Stalking The Retail Customer
14. Start With A Happy Shirt: 33 Tips For Creative Arousal
15. Ten New Things That Grabbed My Attention
16. Ten Ways To Market Without A Budget
17. The Sales Promotion Bill Of Rights
18. The Ten Commandments For Broadcast Success
19. Trendspotting For Dummies
20. Unleashing The Creative Animal In You
How To Develop Your 12-Month Promotion Attack

A fundamental review of planning and budgeting tactics designed to integrate sales, programming, and promotions needs for the entire year, plus an introduction to an effective fact sheet monitoring system. A great session for beginners with a few new tricks for advanced broadcast marketing professionals.

How to merge the interests of Programming, Promotions and Sales with your community and your marketplace
How to prepare an annual promotions calendar
Budgeting maneuvers to put your Accounting Department at ease
How to prepare months in advance for unforeseen opportunities
A working file system to keep the Sales Department away from your front door
How to keep everyone in the station well-informed
A Checks & Balance system among Sales, Promotions and Programming
Doug's proprietary Fact Sheet Monitoring System
How to implement long-range planning sessions
Self-inoculation against the Sales Promotion Plague
Five ways to help you "plan for unpredictability"
Creating your station's Bill of Rights to ensure peace among Sales, Programming and Promotions

"Great ideas, tons of information!"

"Great information and resource material!"

"Brilliant - very practical!"

"Coming from a station that is mainly sales-driven, this will relieve frustration and make us more productive. Thanks!"

"The written guideline system that includes penalties is a great idea that I'm going to implement ASAP!"

"The ideas presented already have jump-started my thinking for improvement!"

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