01. 25 New Clutter Busting Sales Promotion Ideas
02. 18 Ideas Guaranteed To Get Ratings, Make Money, And Help You Lose Weight Effortlessly
03. Your Blueprint For An Inforgetable Station Promotion
04. Bigger & Better Event Marketing
05. Building The Perfect Sales Promotion
06. Cars, Bars & Other Retail Nightmares
07. Earning A Place In The Consumer's Memory
08. How To Generate An Endless Stream Of Press And Publicity For Your Radio Station
09. Good Copy, Great Spot
10. How To Develop Your 12-Month Promotion Attack
11. How To Steal Your Next Idea
12. Radio Promotion Rules Of The Road
13. Stalking The Retail Customer
14. Start With A Happy Shirt: 33 Tips For Creative Arousal
15. Ten New Things That Grabbed My Attention
16. Ten Ways To Market Without A Budget
17. The Sales Promotion Bill Of Rights
18. The Ten Commandments For Broadcast Success
19. Trendspotting For Dummies
20. Unleashing The Creative Animal In You
The Sales Promotion Bill Of Rights

Is your program director's favorite word "No"? Is your sales manager's favorite word "Yes"? When the account executives promise the client everything and the program director isn't willing to give up anything, whose job is it to make things work? Doug Harris has created an innovative document to govern the relationships between Sales, Programming, and Promotions. His Sales Promotion Bill of Rights is now in place in dozens of radio stations and it's working to bring balance to the insanity of the broadcast workplace. How do you handle a top billing AE who simply will not follow the rules? Or an air personality who won't show up on time for promotions? How do you deal with an unauthorized promotion that was sold to a client before anyone in management saw it? A detailed, fill-in-the-blank template is provided with this session that will offer guidelines for solving these challenges—and more!

"Fantastic - we will fashion the 'Bill of Rights' immediately to our station!"

"Great new ideas and I love the template - thanks! A great tool...wish I'd had this before!!"

"Excellent advice...easy to adapt to the document that I need and have been struggling to create for the past six months. Perfect timing! Our sales execs will kick and scream, but we have to start somewhere."

"The Bill of Rights is just what I need...no more 'gray' area, it's black and white!"

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