Is your program director's favorite word "No"? Is your sales manager's favorite word "Yes"? When the account executives promise the client everything and the program director isn't willing to give up
anything, whose job is it to make things work? Doug Harris has created an innovative document to govern the relationships between Sales, Programming, and Promotions. His Sales Promotion Bill of Rights is now in place in dozens
of radio stations and it's working to bring balance to the insanity of the broadcast workplace. How do you handle a top billing AE who simply will not follow the rules? Or an air personality who won't show up on time for promotions?
How do you deal with an unauthorized promotion that was sold to a client before anyone in management saw it? A detailed, fill-in-the-blank template is provided with this session that will offer guidelines for solving these
challenges—and more!
"Fantastic - we will fashion the 'Bill of Rights' immediately to our station!"
"Great new ideas and I love the template - thanks! A great tool...wish I'd had this before!!"
"Excellent advice...easy to adapt to the document that I need and have been struggling to create for the past six months. Perfect timing! Our sales execs will kick and scream, but we have to start somewhere."
"The Bill of Rights is just what I need...no more 'gray' area, it's black and white!"
