01. 25 New Clutter Busting Sales Promotion Ideas
02. 18 Ideas Guaranteed To Get Ratings, Make Money, And Help You Lose Weight Effortlessly
03. Your Blueprint For An Inforgetable Station Promotion
04. Bigger & Better Event Marketing
05. Building The Perfect Sales Promotion
06. Cars, Bars & Other Retail Nightmares
07. Earning A Place In The Consumer's Memory
08. How To Generate An Endless Stream Of Press And Publicity For Your Radio Station
09. Good Copy, Great Spot
10. How To Develop Your 12-Month Promotion Attack
11. How To Steal Your Next Idea
12. Radio Promotion Rules Of The Road
13. Stalking The Retail Customer
14. Start With A Happy Shirt: 33 Tips For Creative Arousal
15. Ten New Things That Grabbed My Attention
16. Ten Ways To Market Without A Budget
17. The Sales Promotion Bill Of Rights
18. The Ten Commandments For Broadcast Success
19. Trendspotting For Dummies
20. Unleashing The Creative Animal In You
Bigger & Better Event Marketing

The ability to conceive, develop, produce, and make money from station events is crucial for today's Promotion Director. But what kinds of events are right for your station and your audience? In this fast-paced session, Doug showcases some of the most successful - and profitable ó station events from all kinds of markets, sharing his tips for making money and managing production expenses. As he shares specific event examples you'll learn how to maximize your special station events' impact and revenue.

The questions you must ask your Program Director and Sales Manager before planning an event
How to make money during your eventís first year
A foolproof document for "trouble-shooting" your event
Using Other People's Money and Other People's Media to reduce your marketing costs
How "separate arenas of involvement" can eliminate laundry lists of sponsors in promos
Differentiating a Title Sponsor and a Presenting Sponsor-while still getting big bucks for both
The one revenue-generating sales arena that most event planners forget to sell!

"Best session ever! Gave me some great ideas for pending events!"

"Great information! Good opportunities for additional NTR we are not taking advantage of now."

"Eye-opening to the opportunities available to events without cluttering the station!"

"Excellent! Excellent! I loved it!"

"Great information!"

"Great advice for organizing and managing big events!"

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