01. 25 New Clutter Busting Sales Promotion Ideas
02. 18 Ideas Guaranteed To Get Ratings, Make Money, And Help You Lose Weight Effortlessly
03. Your Blueprint For An Inforgetable Station Promotion
04. Bigger & Better Event Marketing
05. Building The Perfect Sales Promotion
06. Cars, Bars & Other Retail Nightmares
07. Earning A Place In The Consumer's Memory
08. How To Generate An Endless Stream Of Press And Publicity For Your Radio Station
09. Good Copy, Great Spot
10. How To Develop Your 12-Month Promotion Attack
11. How To Steal Your Next Idea
12. Radio Promotion Rules Of The Road
13. Stalking The Retail Customer
14. Start With A Happy Shirt: 33 Tips For Creative Arousal
15. Ten New Things That Grabbed My Attention
16. Ten Ways To Market Without A Budget
17. The Sales Promotion Bill Of Rights
18. The Ten Commandments For Broadcast Success
19. Trendspotting For Dummies
20. Unleashing The Creative Animal In You
Unleashing The Creative Animal In You

This is the one that kick-started Doug Harris' career as a speaker but twenty years later, it stands the test of time. In the space of one hour, you'll discover first-hand the raw power of Harris' systems, strategies and techniques for creating innovative solutions to problems encountered by broadcast marketing professionals.

Ten infamous moments in the history of creativity
The two methods of generating creative thought - and which one you should use
The four steps to stimulating creativity in groups
The three people whom every creative meeting should include
The reference tools that every creative team should have at their disposal
Two workshop-style examples of the group creative process in action

"Really great information I can use in my weekly promo meeting!"

"Awesome! Great presentation, great suggestions!"

"Thanks, Doug, for understanding the challenge of the business."

"Loved that he gave real-life examples."

"A perspective I've never heard. Extremely practical and applicable. I can't wait to have my first Creative Meeting when I get back!"

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